Projects

Carrera De Los Muertos (Run of the Dead)

Generic Events puts on quite a show. But instead of showcasing the performing arts, their shows are experiential and require (just a little bit of) fitness. Known throughout Southern California for their annual Dia De Los Muertos 5ks held in both the historic Olvera Street district of Downtown Los Angeles and along the scenic San Diego coastline, this company is all about teamwork and promoting an active lifestyle. And unlike your average everyday holiday run, the Los Muertos 5k asks its participants to go a little deeper. Honoring the traditions of the Dia De Los Muertos holiday and its cultural origins, runners are encouraged to remember the lives of loved ones who have passed on. Altars, face painting, and festive attire are definitely not in short supply on this run. In fact, you might just be the odd person out without it. Los Angeles resisdent and runner Armando Giovannini makes certain to attend this race every year.

I run for my mom and dad…Pirate, Huero, Manuel, Sammy, my grandpas and all the dead homies. R.I.P. This run is in your honor! Life’s short, run hard.

Armando’s is one of hundreds of stories you will find if you mingle even a few minutes with the Los Muertos race participants.